Lodgers Tax Advisory Board

The Lodger's Tax Advisory Board plays a crucial role in overseeing the allocation of lodgers' tax funds, which are collected from local accommodations such as hotels, motels, and short-term rentals. These funds are used to promote tourism, enhance resident and visitor experiences in the city. By guiding the use of lodgers' tax revenue, the board helps Truth or Consequences maintain its appeal as a destination while supporting local businesses and attractions.

Responsibilities include:

  • Reviewing funding proposals for tourism-related projects and events.
  • Advising on marketing strategies to attract visitors and support local businesses.
  • Ensuring tax revenues are used effectively to boost economic development.
  • Collaborating with stakeholders to strengthen the city's tourism industry.
Members
  • Gina Kelley, Chair — Serving through June 2027
  • Jake Foerstner, Member — Serving through June 2028
  • Victoria Sena, Member — Serving through June 2029
  • Linda DeMarino, Member — Serving through June 2028
  • Jessica MacKenzie, Member — Serving through June 2028